Episode 3

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Published on:

23rd Jul 2025

3. How to Create Podcast Episodes That Sell (Without Sounding Salesy)

What happens when someone listens to five podcast episodes in a row? Sometimes… they hire you!!

In this episode, I’m sharing the exact moment I became a client - all because of a podcast binge session - and what it revealed about the real power of long-form content. If you’ve been wondering whether your podcast can actually lead to clients, this one is for you.

You’ll learn:

  • Why podcasting builds trust faster than social media
  • How a bingeable series of episodes can act as a sales funnel
  • The three things every episode should do beyond educate
  • Why your listeners might already be pre-sold (before a sales call even happens)

If you want to attract aligned clients without constantly selling in the DMs, this is the strategy shift you need. 

Ready to make your podcast actually bring in clients?

FREE PRIVATE PODCAST AUDIO TRAINING

PODCAST RESOURCES:

  • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
  • Referral Link for Descript
  • Website & Blog through Showit
  • Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

LET’S WORK TOGETHER

CONNECT WITH ALLISON:

Mentioned in this episode:

🚨 Black Friday Bonus! 🚨

Grab the Podcast-First Launch Companion between Nov. 17 - Dec. 1 & get a FREE Power Hour Strategy Session ($150 value)! http://allisonnitsch.com/companion-black-friday

Join the Podcast-First Growth Accelerator

🎯 Ready to grow your podcast with strategy? If you're ready to turn your podcast into a lead-generating, client-converting machine - without being glued to Instagram - I've got two options for you: 👉 The Podcast-First Growth Accelerator A 90-day 1:1 experience to turn your show into the marketing engine of your business. No more guesswork, no more spinning your wheels. → Apply here: http://allisonnitsch.com/accelerator OR 👉 The 30-Day Podcast Fix A self-paced mini course to help you make strategic tweaks and start seeing traction now. → Grab it here: http://allisonnitsch.com/30-day-podcast-fix Pick the one that fits where you are and let's make your podcast work for you.

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Show artwork for Podcast Growth, SEO & Monetization | Podcast First Marketing

About the Podcast

Podcast Growth, SEO & Monetization | Podcast First Marketing
All Marketing Starts with a Podcast
Welcome to Podcast-First Marketing! The go-to show for coaches, service providers, and online entrepreneurs who want their podcast to do more than just publish episodes... they want it to lead their marketing, bringing them leads and sales!

I’m Allison Nitsch! A podcast strategist and producer of over 1,000 episodes and dozens of successful launches. I believe your podcast should be the Chief Marketing Officer (CMO) of your business - driving visibility, simplifying content creation, and positioning you as the go-to expert in your space.

If you're over the social media grind and want your podcast to actually drive leads, sales, and sustainable growth, you're in the right place.

Each week, you’ll get episodes packed with:

-Podcast-first marketing strategies to grow your visibility and brand authority
-SEO and content repurposing tools to make each episode work harder
-Simple systems to stay consistent without burning out
-Strategic episode planning that supports your offers and list growth
-Solutions to connect your podcast to your broader business goals

If you’ve ever asked yourself:
- "How can I grow my podcast?"
- "How can my podcast bring in more leads and sales?"
- “How can I make my podcast do more for my business?”
- “What should I be talking about to attract the right clients?”
- “Why am I posting episodes but not seeing real results?”
...then you're in the right place.

🎧 Hit follow and let’s turn your podcast into the strategic, sustainable marketing engine your business deserves ... bringing in leads and sales one episode at a time!

About your host

Profile picture for Allison Nitsch

Allison Nitsch

Hi, I’m Allison! A podcast strategist and marketing mentor for women coaches and service providers who are ready to make their podcast the CMO of their business.

After nearly two decades in education, I traded lesson plans for podcast plans and discovered how powerful it can be when your voice leads your marketing. What started as a side passion for audio editing quickly grew into a full-scale strategy business helping women turn their podcasts into intentional, client-attracting systems.

Now, I help entrepreneurs create binge-worthy podcasts that connect, nurture, and convert - all while simplifying their marketing and scaling their impact.

This show is where I share everything I teach my clients: how to plan smarter episodes, build podcast-first marketing funnels, and make your podcast the most powerful part of your business.

And when I’m not helping clients batch episodes or map out strategies, you can find me raising three teens (two of them twins!), watching true crime (or Love Is Blind), and inevitably searching for my AirPods ... again. 🎧